To begin with, anything associated with weddings is going to be an ever-green business. People are always going to get married, irrespective of the economy or other external factors that can affect most vocations. Wedding photography goes beyond just taking a fabulous picture. It requires more skills to depict the natural moments, and the joy of the occasion to turn simple images into lifelong memories. This piece is all about helping talented photographers know more about starting a wedding photography business.
Working out the Costs
Yes, wedding photography is all glamour, art and aesthetics. However, there are the more practical finer points to be considered before climbing the wedding photography bandwagon including costs. You will need the right professional level equipment to take perfect pictures, a marketing plan to promote your service in a highly competitive environment, assistants, and the required licences. It is best to work out the cost for each of these factors, and then go about allocating an initial investment budget.
The Devil is in the Details, Isn’t It?
There’s no denying this. You have to be a sucker for perfection and attention to details if you really want to be successful in the wedding photography business. You will have to be in sync with details associated with the wedding, the theme, the personality of the bride/groom, the instructions given by the clients etc. The details are also about drafting the right terms and conditions, the contract, and more. You will also have to be very organized, and keep track of dates, clients, and leads.
Really, there’s no substitute for this in any business. And more in a trade that requires so much attention to detail and fine nuances. Keep practicing on various subjects to hone your skills before you decide to go professional. Try to get honest reviews from your subjects and other well known photographers in the trade. Take up practice jobs, just to give you a hang of things before you charge your customers. It also helps to put up your images on photography forums and websites, to get fair reviews of other experts. Exposure and experience is the key to giving you an edge over hundreds of wedding photographers.
Have a Distinct Style or USP
Let’s be honest, and accept that there are going to hundreds of other talented photographers you’re going to compete with for various assignments. It will always give you an edge if you have a distinct or unusual selling point such as retro wedding photography, slick editing skills that convert the images into a polished love story (much like music videos or Hollywood blockbusters), quirky/off beat themes, anything that sets your apart and earns your references from impressed clients.
Advertising, Marketing, and Branding
The importance of getting your marketing and branding in place before going full fledged into the business can never be overstated. Keep your professionally business cards and brochures ready. Start advertising your business locally. Network with neighbourhood wedding suppliers such as cake makers, local wedding planners, limo service providers, venue services and more. For better results, you can even offer them a set commission from your earnings ranging from 10% to 20% of your earnings.